PROUDRACE is an independent label from Manila. Their Autumn/Winter 2011 collection H E A R T C O R E is inspired by rock legends and the iconic women behind them. Just curious but is there a Sid & Nancy reference? The subtle nude and grey palette is different from the obvious punk rock references. No biker chic, studs and leather. The tattoo details and prints are interesting. The fabric is almost sheer nude. All very subtle and cool.
H E A R T C O R E
"BEING FANS OF ROCK AND ROLL IT WAS INEVITABLE THAT PROUDRACE TOOK
INSPIRATION FROM THEIR FAVOURITE ROCK LEGENDS. FROM AXL ROSE TO KURT
COBAIN TO SID VICIOUS. FASCINATED WITH THEIR FASHION STATEMENTS,
PROUDRACE WAS INSPIRED TO CREATE PIECES THAT WILL TRANSLATE
INTO THE LABEL'S DISTINCT AESTHETIC. IT IS ALSO AN HOMAGE TO THE WOMEN
IN THESE ROCKSTARS' LIVES, THEIR COOL VIBE AND ICONIC STATUS THAT
ADMIRERS OFTEN TRY TO EMULATE. A COLOR PALLETE COMPOSED OF NUDES AND
GREYS, PROUDRACE AIMED TO PRODUCE THIS COHESIVE AND CONTEMPORARY
COLLECTION FOR AUTUMN-WINTER 2011."
Queen Michelle of Kingdom of Style fame wrote about STRAIGHT TO THE HEARTCORE. We both love the rock n' roll references. Status Magazine loves the androgyny and thinks they are one step ahead of the trends. Everyone is a fan. Needless to say this, I am enamored with their label's aesthetic of rock and androgyny. Although their previous collection Modern Romance is ideal for me. The red! I would wear everything there if I could. I have the sheer red shirt and the rock tour oversized tee but I want everything. I'm still working on that post.
I love the sheer long sleeved designer tattoo long top. If I ever had inkling to have a tattoo in my body this ingenious top solves it - quick and painless.
PHOTOS BY: EVERYWHERE WE SHOOT; MODELS: MARITA GANSE / MARK BROWN; MAKE UP: SAM GALLARDO; FILM BY: JUDD FIGUERRES