Thursday, March 24, 2011


For Proudrace's exclusive capsule collection for local 
concept shop MYTH.The label, still sticking to it's 
minimal aesthetic took inspiration from Kingston rude 
boys,Aston Ellis' music, a little bit of roughness from 
The Specials and reggae artists from the '70s like Althea 
and Donna.Fascinated with the clothes that they wear every 
performance,Proudrace translated their style into a 
contemporary collection that fits the modern lifestyle.

We will be launching our very first capsule collection 
for MYTH this Friday March 25 at Greenbelt 5. Head on 
to MYTH to see some of the first few pieces at the store 
and shop.Let's support local fashion.

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